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Easygoing Territory Defense by the Optimistic Lord

Chapter 29: The Business Deal Was a Great Success. Next is Village Expansion 🏡

Published: January 12, 2026

We ate dinner together, and Bell and Rango were delighted, savoring the armored lizard meat with great enthusiasm.

During dinner, they also asked about future prospects.

I shared my vision for the next phase of the village, and they showed a lot of interest. It was a very positive response.

They asked whether it would be better for a large trading group to come once a month or to expand the current scale a bit and have them come twice a month. I answered that twice a month would be better.

Seasonings and alcohol are valuable, after all. Just improving the food boosts the villagers’ morale and brings vitality.

However, when I asked them to help promote weapons, they made sour faces. Apparently, the two brothers had been scheming to monopolize sales themselves. How naive, both of them.

If the two who always do peddling together start selling swords along the same route, the village would quickly be reached.

Then, it would be better to advertise from the start and devise a system where the more they sell, the more profit is made.

When I said that, their eyes widened and they eagerly latched on.

“How exactly!?”

“Open a shop in this village to sell. Whether it’s the shopkeeper or a peddler, if you hire someone, it’s possible, right?”

At my answer, they smiled and exchanged looks.

As a result, until it takes shape, Bell will open a shop in this village. As a congratulatory gift, I decided to build him a house with five gold coins.

This way, we won’t have to negotiate repeatedly with various merchants, which is a relief.

In fact, it’s a deal that benefits both sides.

For Bell and Rango, it means stable income and even having their own shop.

For me, it saves time, and the village gets its very first shop. This is a great step forward.

We ended the negotiation with laughter.

The next day, from the morning, Rango said he would leave the village with Ea and the others and began preparations. It felt like a quarrel between a couple in a rut, but the matter was positive and for business reasons.

To maximize profit, speed is the most important.

Therefore, Rango quickly started persuading the trading company to get manpower and materials. The evidence used to convince them was my sword, armored lizard skin, and magic core.

If all goes well, the next time Rango comes to the village, he’ll arrive with a splendid caravan. Moreover, another caravan should arrive two weeks after that.

Rango bought a custom spear and left the village with Ea and the others looking pleased.

By the way, to hand over all the credit, Rango was given a letter addressed to Murcia. Well, since it has my wax seal, it should be fine.

Rango asked until the end why I was giving him the credit, but I evaded vaguely.

After seeing Rango and the others off, I turned to Bell.

“All right. Let’s quickly build Bell’s shop.”

“Huh? Starting now?”

Bell looked surprised for some reason, and I beckoned him over.

“I think it’s better to face this main street, but is near the entrance fine?”

Pointing at the main street in front, I asked, and Bell pointed to a vacant spot right near the entrance.

“…That’s good. It’s visible immediately from the entrance and seems convenient.”

“Then let’s put it there. Next is the floor plan. This side is the entrance; how about a counter facing the front?”

“Y-yes. I think it’s better if the inside of the shop is visible. A counter is good, but I also want to think about how to display the products.”

“More like a general store than a supermarket. An imported goods store atmosphere would be nice too. It seems that displaying items a little at a time gives a luxurious feeling, so for swords, maybe hang one each on the wall?”

“Huh? Ah, yes, that might be good. But then we need to think about where to store the inventory…”

“Shall we make a basement? If the second floor is used as living quarters, there should be enough space.”

The conversation progressed smoothly, and surprisingly quickly, the shop’s floor plan was finished.